吐納商業評論 | Tuna Business Review
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吐納商業評論 | Tuna Business Review
媒體訂閱制的五大成功要素/Frederic Filloux
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媒體訂閱制的五大成功要素/Frederic Filloux
Frederic Filloux
Apr 18, 2019
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吐納商業評論 | Tuna Business Review
媒體訂閱制的五大成功要素/Frederic Filloux
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愈來愈多媒體把訂閱制當成救亡圖存的仙丹,趨之若鶩發展訂閱制;然而要是不能落實讀者真正在乎的幾個重點,要想靠訂閱制鹹魚翻生,恐怕將會是誤會一場。
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媒體訂閱制的五大成功要素/Frederic Filloux
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愈來愈多媒體把訂閱制當成救亡圖存的仙丹,趨之若鶩發展訂閱制;然而要是不能落實讀者真正在乎的幾個重點,要想靠訂閱制鹹魚翻生,恐怕將會是誤會一場。